WPP

所属行业：广告/会展/公关
企业规模：1000人以上
企业性质：外企独资

公司描述：
WPP is the world’s largest communications services group, employing 141,000 people, working in over 2,400 offices in 107 countries.

Within WPP, our clients have access to companies with all the necessary marketing and communications skills. The Group comprises leading companies in all these disciplines:

Advertising
Global, national and specialist advertising services from a range of top international and specialist agencies, amongst them Grey, JWT, Ogilvy & Mather, United Network and Y&R

Media Investment Management
Above- and below-the-line media planning and buying and specialist sponsorship and branded entertainment services from GroupM companies MediaCom, MEC, Mindshare, Maxus and others

Consumer Insight
WPP’s Kantar companies, including TNS, Millward Brown, The Futures Company and many other specialists in brand, consumer, media and marketplace insight, work with clients to generate and apply great insights

Public Relations & Public Affairs
Corporate, consumer, financial and brand-building services from PR and lobbying firms Burson-Marsteller, Cohn & Wolfe, Hill & Knowlton, Ogilvy Public Relations Worldwide and others

Branding & Identity
Consumer, corporate and employee branding and design services, covering identity, packaging, literature, events, training and architecture from Addison, The Brand Union, Fitch, Lambie-Nairn, Landor Associates, The Partners and others

Direct, Promotion & Relationship Marketing
The full range of general and specialist customer, channel, direct, field, retail, promotional and point-of-sale services from Bridge Worldwide, G2, OgilvyOne, OgilvyAction, RTCRM, VML, Wunderman and others.

Healthcare Communications
Ogilvy CommonHealth Worldwide, GCI Health, ghg, Sudler & Hennessey and others provide integrated healthcare marketing solutions from advertising to medical education and online marketing

Specialist Communications
A comprehensive range of specialist services, from custom media and multicultural marketing to event, sports, youth and entertainment marketing; corporate and business-to-business; media, technology and production services

WPP Digital
Through WPP Digital,WPP companies and their clients have access to a portfolio of digital experts including 24/7 Real Media, Blue State Digital, Schematic and BLUE