[上海]英格索兰（中国）投资有限公司

职位：星锐扬帆计划-市场产品管理
发布时间：2024-09-03
工作地点：上海
信息来源：前程无忧(51JOB)
职位类型：全职
职位描述
职能类别:品牌专员
About Us
Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to Making Life Better for our employees, customers, shareholders, and planet. Customers lean on us for exceptional performance and durability in mission-critical flow creation and industrial solutions. Supported by over 80+ respected brands, our products and services excel in very complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity, and efficiency.

Job Summary
The Product Marketing Specialist is to provide strategic and tactical product support focused on driving growth Vacuum portfolio completes/services business in China territory. Our vacuum portfolio completes businesses provide a broad portfolio including dry screw, claw, vane and rotary lobe, oil lube screw, vane and rotary piston, and liquid sealed vacuum products.
This role will report to the Product Management and Sales Enablement Leader, Asia Pacific with responsibilities for developing, establishing and maintaining overall marketing strategies to grow business profitably and meet market needs as well as developing marketing campaigns to drive brand preference, engagement and market share.

Responsibilities
1. Sales Support:
1) Provide product technical consultancy and supports and quotaion and price management on project job basis to sales team by fully understand the product applications, customer requirements and competitive product positioning.
2) Coordinate Non-std evaluation work with cross functional team from end-to-end.
3) Connect with Engineering/factory contacts to provide technical clarifications and quotes to sales team.
4) Co-visit customer with sales and provide necessary on-site support for customer seminar/technical clarification sessions.
2. Sales Product Knowledge Enhancement:
1) Develop product training plans by assessing the sales product knowledge gaps
2) Develop training documentations and materials (product, competitive streetfighters, process, etc) and deliver the trainings to sales and sometimes to key distributors when necessary
3) Develop sales/Marketing tools & materials, e.g. calculator, ref. sheets, quote shell, EVE & positioning tools, etc.
3. Product Life Cycle Management:
1) Collect customer needs, regulations and market trends to fully understand opportunities for improvements to current products and for new products.
2) Work with Marketing Manager, Product Manager, Engineering and other cross functional team to manage product life cycle activities and ensure we deliver the right products to meet customer needs.
4. New Product Commercialization:
1) Support product launch and work with cross functional team and support Sales Enablement leader to drive sales effectiveness, adoption, and achieve new product business case targets


Key Competencies
1. Master in Vacuum/Mechanical / Engineering / Automation / Business / Math background
2. Strong data analytical capabilities - Knowledge of statistics, and its applications to analyzing data
3. Knowledgeable in Vacuum Technology Preferred
4. Customer oriented, problem solving and solution mindset.
5. Ability to work projects from start to finish – identifies opportunities and drive execution.
6. Strong relationship building skills with the ability to influence and inspire.
7. Strong communication skill and cross-functioonal collaboration capability;
8. Energetic, passionate, driven, and strong interpersonal skills who works well in a collaborative team environment.
9. Good oral and written communication skills in both Mandarin and English, communicate compelling. 公司简要介绍：
公司名称:英格索兰（中国）投资有限公司
公司类型:外资（欧美）
公司介绍:英格索兰（纽交所代码：IR），以企业家精神和主人翁意识为动力，致力于为我们的员工、客户、股东和地球创造更美好的生活。客户信赖我们，在关键业务流程构建和工业解决方案中提供具有卓越性能和耐用性的产品。即使在极其复杂和严苛的工况下, 我们旗下备受赞誉的80余个品牌的产品和服务亦能凭借优越的性能脱颖而出。我们的员工将持之以恒地为客户提供可靠的专业知识，帮助客户提高生产力和效率，与客户建立终身连接。 更多信息，敬请访问公司官网。