[广州]亚洲航空公司（AirAsia）

职位：市场经理
发布时间：2025-07-04
工作地点：广州
信息来源：北京外航服务有限责任公司
职位类型：全职
职位描述
亚洲航空招聘市场经理Marketing Manager-广州

职位详情

亚洲航空简介：

亚洲航空公司（AirAsia），简称亚航，成立于2001年；是马来西亚第二家国际航空公司，也是亚洲地区首家低成本航空。一共192条国内及国际航线，覆盖20多个国家。亚航一直致力于将低成本飞行带到新的高度，使 现在人人都能飞 的信念成为现实，并连续6年获得 世界最佳低成本航空 称号。

目前在马来西亚、泰国、菲律宾、印尼以及柬埔寨拥有5家短途子公司，是东盟区域最大的低成本航空公司。品牌旗下亚航长途两家长途公司，马来西亚亚航长途和泰国亚航长途公司也运营着定期直飞中国的航班。自成立以来，公司总计已将接近8亿人次乘客运送至其飞行网络中超过130个目的地。

岗位

1 职位名称：市场经理

2 简历接收邮箱：daisyzhou@

3地点：广州市天河区

岗位职责

Responsible for the creation, development and execution of local marketing & market development activities to achieve business objectives;

Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;

Monitor, analyse and report campaign performance results against targets set by the business;

Report to the Marketing Manager and works closely with him to align plans to the business s goals, direction and objectives;

Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;

Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of buzz around the brand;

Act as a Brand Ambassador for AirAsia to build the awareness of AirAsia as a global brand in the Low Cost Carrier space;

Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

Initiate and control surveys to assess customer and merchant trends and behaviours

Organise offline events such as workshops or focus groups for customer and merchant research

Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.)

Assist to produce content for campaigns distributed for various purposes (social media, promotions, EDM, etc.)

Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

Monitor progress of campaigns using various metrics and submit reports of performance

Assist with any ad-hoc day to day tasks as required by the team

任职要求

Bachelor s degree in Marketing or related discipline;

Experience within the airline, travel distribution or hospitality industries or similar consumer goods business is ideal but not necessary;

A passionate and creative go-getter with the ability to work independently with little supervision;

A commercial thinker with a keen sense of market & consumer trends;

Excellent analytical skills and ability to understand business financials;

Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention;

Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines;

A love for travel, and a keen understanding of different cultures;

Ability and willingness to work across different time zones;

Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties;