[上海]艾基诺（上海）商贸有限公司

职位：Merchandising Intern 商品部实习生
发布时间：2026-05-15
工作地点：上海
信息来源：前程无忧(51JOB)
职位类型：全职
职位描述
职能类别:商品管理
Key Responsibilities
In this role, you will be the bridge between our creative vision and the commercial reality of the Shanghai market. You are expected to balance high-level fashion intuition with rigorous data management.

1. Data-Driven Market Intelligence: Monitor and analysis competitor pricing, promotional activities, and product launches across Shanghai’s key retail hubs (e.g., Jing’an, Xintiandi) and digital platforms (Tmall, Little Red Book).

2.Performance Analytics: Assist in the preparation of weekly and monthly sell-through reports. You will transform raw sales data into "Product Performance Deep-Dives," identifying which specific attributes—such as fabric, fit, or colorway—are resonating with the local consumer.

3.Assortment & Trend Synthesis: Support the merchandising managers in "Range Planning" by merging global directives with local trend forecasts. You will provide analytical evidence to support why certain "fashion-forward" pieces should be pushed in the market.

4.Sample & Lifecycle Management: Maintain the precision of the sample library and the Product Information Management (PIM) system. You will ensure that every SKU is accurately reflected for both the digital flagship and physical showrooms.

5.Cross-Functional Synergy: Collaborate with the Visual Merchandising and Marketing teams to ensure that the products with the highest commercial potential are prioritized in window displays and KOL seeding campaigns.

Requirements

1.Exceptional Analytical Ability: High proficiency in Microsoft Excel (vlookups, pivot tables, and data visualization) is non-negotiable. You should have an aptitude for spotting patterns within large datasets.

2.Elevated Fashion Sense: A sophisticated understanding of the fashion landscape, including current aesthetic movements, luxury heritage, and streetwear culture. You must be able to articulate why a product is trending from a design perspective.

3.Strategic Local Insight: Deep familiarity with the digital ecosystem (Xiaohongshu, WeChat, Dewu).

4.Bilingual Communication: Professional fluency in English (written and spoken) to effectively communicate insights between the local Shanghai office and international stakeholders.

5.Academic Foundation: Currently pursuing or recently completed a degree in Fashion Merchandising, Business Analytics, Luxury Management, or a related field.

岗位职责

在这个职位上，您将充当我们创意理念与上海商业市场之间的桥梁。您需要将高层次的时尚直觉与严谨的数据管理相结合。

1.基于数据的市场调研：监测并分析上海主要零售区域（如静安、新天地）以及各类数字平台（天猫、小红书）上的竞争对手的定价、促销活动和产品发布情况。

2.绩效分析：协助编制每周和每月的销售完成情况报告。您需要将原始销售数据转化为“产品性能深度分析报告”，从而找出哪些具体属性（如面料、版型或颜色搭配）更能吸引当地消费者。

3.组合与趋势融合：协助商品经理进行“产品线规划”，将全球指导方针与当地趋势预测相结合。您将提供分析依据，以证明某些“时尚前沿”的产品为何应在市场推出。

4.样本与生命周期管理：保持样本库的精确性以及产品信息管理系统（PIM）的准确性。您需确保每个产品代码在数字旗舰展示和实体展厅中都能得到准确呈现。

5.跨职能协同：与视觉营销和市场营销团队合作，确保具有高商业潜力的产品在橱窗展示和关键意见领袖推广活动中得到优先展示。

岗位要求：

1.良好的分析能力：必须具备熟练使用微软 Excel 的能力（包括 vlookup、数据透视表和数据可视化功能）。您必须具备在大量数据中发现规律的天赋。

2.高雅的时尚品味：对时尚领域的深刻理解，涵盖当下的审美潮流、奢品传统以及街头服饰文化。您必须能够从设计角度阐述一款产品为何会流行起来。

3.战略层面的本地洞察：对数字生态系统（如小红书、微信、斗鱼）有着深入的了解。

4.双语沟通：具备流利的英语（包括书面和口语）能力，以便能够有效地在当地的上海办事处与国际合作伙伴之间交流见解。

5.学术背景：目前正在攻读或近期已完成时装营销、商业分析、奢侈品管理或相关领域的学位。 公司简要介绍：
公司名称:艾基诺（上海）商贸有限公司
公司类型:外资（非欧美）
公司规模:少于50人
公司介绍:艾基诺（上海）商贸有限公司，公司规模为少于50人，公司类型为外资（非欧美），所属行业为服装