[上海]路威酩轩时尚（上海）管理咨询有限公司

职位：KENZO Marketing & Communications Intern
发布时间：2026-07-30
工作地点：上海
信息来源：前程无忧(51JOB)
职位类型：全职
职位描述
职能类别:品牌专员
Responsibilities:

- PR (40%)
1) Maintain accurate records of PR stock (including Global products delivery receiving, sample and seeding inventory tracking, condition checks, and location logs).
2) Organize and coordinate the timely delivery of PR samples/PR Gifts with proper packaging to media, influencers, external stakeholders and Global team by campaign and by project based (e.g. Fashion Week, Press Event, Pop-up, etc).
3) Coordinate product loan/write-off requests from stores or warehouse.
4) Track and record VIP exposures in a timely manner.

- Social (35%)
1） Own Account operation:
a. Support the daily operation of official social media account on Douyin and WeChat Channels, including content scheduling and coordination with agency partner.
b. Monitor the global KENZO TikTok official account to arrange and adapt ad-hoc localized posts for Douyin accordingly.
2) KOL/KOC execution (on campaign basis): coordinate the products required for KOL dressing looks. Oversee the end-to-end process and review content quality (including fitting, assets selection, and copywriting) to ensure full alignment with brand guidelines and campaign requirements.

- Retail Marketing (10%)
Consolidate asset request from landlords/media for OOH, print and social media purpose. Liaise with Global and relevant stakeholders to resize or adapt assets materials according to specific MR requirements.


- Others (15%)
1) Admin process support including stock adjustment, chop applications and payment.
2) Campaign report update by weekly basis (mainly on celeb/KOL exposure, retail marketing exposure, etc).
3) Conduct bi-weekly competitor research and market analysis.

Requirement:
- A minimum of 4 days on duty each week.
- Currently pursuing a bachelor’s degree or above with major in marketing, business administration, or related field.
- 0-1 year of relevant working experience (including internships) in Marketing, PR, or Social Media, preferably within the luxury, fashion, or retail industry.
- Proficiency in written English for daily email, report compiling, etc.
- Proactive, responsible, and able to multitask efficiently in a fast-paced environment. 公司简要介绍：
公司名称:路威酩轩时尚（上海）管理咨询有限公司
公司类型:外资（欧美）
公司规模:5000-10000人
公司介绍:LVMH集团时装部负责集团旗下高端时装品牌的业务，包括CELINE, LOEWE, GIVENCHY, G GIVENCHY, KENZO, MARC JACOBS以及MOYNAT等。

CELINE1945年成立于法国，在创意总监Hedi Slimane的带领下，Celine的极简设计风格浓烈，洒脱独立，充满了强烈的当代风格。
LOEWE于1846年诞生于西班牙，历经百年。创新，现代，极致工艺以及对于皮革的卓越理解一直是LOEWE的核心价值。
GIVENCHY于1952年，凭借享誉全球的男女时尚系列，GIVENCHY用性感和方式演绎优雅。
KENZO秉持纷繁多彩，大胆不羁的理念，以心无国界的胸怀致敬自然和文化多样性，传播正能量和包含感染力的自由精神。
MARC JACOBS将精湛工艺与大胆创意巧妙交融，在传统与创新之间招到了完美平衡点，充满大都会风情。
MOYNAT摩奈的故事始于1849年的巴黎， MOYNAT摩奈秉持自由与探索精神，创造出卓越手袋，配饰及艺术作品，歌颂手工艺及个性化定制之美。