Marketing Specialist – Packaging & Specialty Plastics
Job Location: Shanghai, China
We are looking for a Marketing Specialist with strategic marketing skills and insights into flexible packaging (rigids an added advantage) market. In this role you will have the responsibility for both, strategic and tactical marketing, with a strong focus on growth and innovation in our Flexible & Rigids Packaging in China. The collaboration and coordination across functions, cross regions including sales, TS&D, R&D, communication, and product management as well as with your peers, key customers, distributors, and relevant teams will be critical for success.
Core Responsibilities
•Responsible for development and implementation of China Marketing Plans (3-5 years) and 4P market plan, by translating the higher level’s global segment strategy, and define breakthrough in innovation, sustainability narrative and digital commerce approach with primary intent to generate leads & convert them to commercial success.
•Drive market plan implementation and achieve growth target by working closely with cross functional Market Management Team for respective segment, drive growth and efficiency through collaboration and prioritization.
•Leverage marketing excellence to provide market insight, identify new opportunities for growth short-term and long term by collaboration across the value chain.
•Including the competitive analysis, share gain initiatives, market segmentation & assessment. Provide input and prioritize regional marcom initiatives so as to conduct successful customer events/engagements sessions.
Your Qualifications
•Minimum bachelor’s degree in chemical, materials, Engineering or Marketing related majors.
•MBA is strongly recommended.
Your Skills
•Solid marketing and commercial experience in performance chemical/plastic industry for at least 5 years+, good knowledge of flexible packaging market or proven skillset of fast learner. Having experience in specialty polymers an added advantage.
•Customer and market orientation with strong bias towards value-add sales and value chain engagement.
•Virtual leader with strong influencing power and strong team player and builder across functions and geographies
•Strategic thinker, problem solver, result and action oriented, self-motivated
•Financial Acumen and innovation Savvy
•Fluency in verbal and written English.
职位要求：
Same as Job Description