海尔智家股份有限公司

海尔智家2025校园招聘

中国区市场未来合伙人

一、海尔智家简介

海尔智家（原青岛海尔）是海尔集团旗下上市公司之一， 1984年在中国青岛创立。公司是一家为全球用户提供美好智慧生活解决方案的智慧家庭生态品牌商，主要从事冰箱/冷柜、洗衣机、空调、热水器、厨电、小家电等智能家电与智慧家庭场景解决方案的研发、生产和销售，通过丰富的产品、品牌、方案组合，创造全场景智能生活体验，满足用户定制美好生活的需求。

海尔智家于1993年在上交所上市，是中国最早的上市公司之一。2018年和2020年，公司先后在德国法兰克福交易所和香港联交所挂牌上市，自此，公司形成“A D H”全球资本市场布局。海尔智家通过研发、制造、营销三位一体的本土化布局，以本土化推进全球化，以全球化服务全球化，实现了海外业绩的持续增长。海尔智家坚持自主创牌，已连续15年获得大型家用电器品牌零售量全球第一。目前，海尔智家已在全球构建起了海尔、卡萨帝、Leader、GE Appliances、斐雪派克、AQUA、Candy七大高端品牌矩阵，并在全球各区域实现了引领。在中国，卡萨帝连续8年高端市场第一，连续增长的Leader致力于成为新世代首选家电品牌；在美国，GE Appliances已成为当地引领的家电企业；在欧洲，海尔智家连续8年增速最快；在澳洲，斐雪派克稳居新西兰白电市场第一；在日本，海尔、AQUA冰冷洗综合份额第一。财报显示，2023年海尔智家全球营收2614.28亿，同比增长7.33%，海外市场实现营收1364亿元，同比增长7.6%，占总营收的比例高达52%。目前，海尔智家在全球拥有“10 N”开放式创新生态体系；143个制造中心，其中海外52个；23万个销售网络，其中海外超过13万个，覆盖全球200个国家和地区，服务全球10亿用户家庭。

我们始终以用户体验为中心，踏准时代的节拍，历经名牌战略、多元化战略、国际化战略、全球化品牌战略、网络化战略和生态品牌战略等六个战略阶段，海尔智家在全球智慧家庭技术领域持续引领创新，连续10年在全球智慧家庭发明专利方面排名第一，荣获12项国家专利金奖及200多项原创科技专利，连续6年作为全球唯一物联网生态品牌蝉联BrandZ百强，连续15年稳居欧睿国际全球大型家电第一品牌，稳居全球500强企业之列。物联网时代，海尔生态品牌正在实现全球引流。

二、面向人群

1、海内外本科及以上毕业生（国内院校以毕业证、港澳台和海外院校以学位证时间为准）

① 国内院校：2025届高校优秀毕业生

② 海外院校：2024年1月1日至2025年9月1日毕业的优秀留学生

三、岗位机会

1、国内营销管理

1）岗位方向：内容策略

岗位职责：

①制定账号整体内容策略，确保品牌调性、集团战略一致；

②进行各渠道的内容数据监控，提供决策支持；

③管理内外部协调、合作，确保外包内容的质量与进度；

2. 岗位方向：内容生产

岗位职责：

①负责将创意策略和选题转化为具体的内容输出；

②提供文案、设计、视频制作等支持，将创意内容落地；

③对优质内容呈现负责；

3. 岗位方向：新媒体运营

岗位职责：

①结合策略专注各平台的内容（短视频/直播）调性适配和选题策划；

②账号的文案撰写、互动及发布运营等工作；

③与内容制作组协作，将创意策略与选题转化为具体的内容输出；

4）任职要求：

① 2025届本科及以上学历，通过CET4考试；

② 新闻传播学类、设计学类、统计学类、计算机类等优先；

③ 对新鲜事物具备强烈的求知欲，乐于拥抱变化，具备创客精神（创新、创业），做“Z时代”引领者！

5）工作地点：全国

Ps：我们更希望这样的你入海领航：

① 营销达人：参加过商业营销大赛，social达人；

② 媒介达人：熟练运营各类新媒体软件，有过个人IP推广经历；

③ 活动达人：成功组织过多次校园活动，善于活跃气氛；

2、国内电商管理

1）岗位职责：

① 以全流程用户最佳体验为核心，完成电商渠道整体运营规划及体系搭建，实现线上渠道品牌第一竞争力！

② 分析目标用户需求，提炼产品卖点，进行店铺设计、产品页面设计等，提高店铺访问量和点击率；

③ 负责线上活动方案的策划，内容策划与设计，运用线上推广工具，提升产品曝光度，提高产品浏览量和转化率；

④ 通过对店铺数据进行监控分析，优化运营策略，达成店铺GMV目标。

2）任职要求：

① 2025届本科及以上学历，通过CET4考试；

② 电子商务类、计算机类、新闻传播学类、设计学类等优先；

③ 具有电商平台实习经验，对新兴电商渠道充满热爱，具备创客精神（创新、创业），做“Z时代”引领者！

3）工作地点：北京、杭州、青岛、

Ps：我们更希望这样的你入海领航：

① 媒体达人：运营过社交媒体个人号或有网店创业经历；

② 数据达人：参加过数学建模大赛，具有数据分析能力；

四、福利待遇

1.薪酬政策：根据岗位要求和综合表现定薪

PS：多元化的薪酬结构，伴随个人发展，除工资奖金等短期激励，还会有股票等长期激励

2.福利政策

①基础保障：五险二金（按工资基数缴纳） 免费住宿/住房补贴（10个月）

②健康保障：免费体检/家庭保险优惠/爱心救助机制

③假期关怀：校园创客假期 海尔年假 带薪休假/国家年假/婚假、孕检假等

④年节福利：餐补/节日礼券/着装补贴/取暖补贴/年货等

3.城市政策（以青岛为例，满足条件的可享受以下政策）

①住房补贴：本科500/月，硕士800/月，博士1200/月，最高领取36个月

②一次性安家费：硕士10万元，博士15万元（不能与住房补贴重复申领）

五、人才甄选流程

简历投递→筛选简历→测评→面试甄选（HR/专业面）→发放Offer→签约

六、简历投递方式

1、PC端-海尔智家招聘官网：ma***net

2、移动端-微信公众号：【海尔智家招聘】-【加入我们】-【校园招聘】-【未来合伙人】-【市场营销类】

关于海尔智家2025未来合伙人的更多信息，欢迎关注【海尔智家招聘】公众号进行了解。

如遇到任何问题，请联系邮箱：haoxj@***com，海尔智家欢迎您的加入！

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海尔集团于1984年在中国青岛创立，是一家全球领先的美好生活解决方案服务商。在持续创业创新的过程中，海尔集团始终坚持“人的价值第一”的发展主线。海尔集团董事局主席、首席执行官张瑞敏于2005年9月提出了“人单合一”模式，人单合一模式如今以其时代性、普适性和社会性实现了跨行业、跨文化的融合与复制。

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海尔连续12年稳居欧睿国际世界家电第一品牌，子公司海尔智家位列《财富》世界500强、《财富》全球最受赞赏公司和《福布斯》全球企业2000强；旗下的卡奥斯COSMOPlat工业互联网平台，连续2年在中国工信部跨行业跨领域工业互联网平台中排名榜首，位居Forrester工业互联网领导者第一象限，被ISO、IEEE、IEC三大国际标准组织指定牵头制定大规模定制模式的国际标准。

秉承“以人单合一模式创物联网时代新增长引擎”的企业愿景，海尔致力于携手全球一流生态合作方，持续建设高端品牌、场景品牌与生态品牌，构建衣食住行康养医教等物联网生态圈，为全球用户定制个性化的智慧生活。