海尔智家全球校园招聘——27届顶尖人才提前批正式启动

一、海尔智家简介

• 海尔智家（原青岛海尔）是海尔集团旗下上市公司之一，1984年在中国青岛创立，海尔智家已成长为一个全球化的企业、一个世界级的品牌。我们始终以用户体验为中心，踏准时代的节拍，历经名牌战略、多元化战略、国际化战略、全球化品牌战略、网络化战略和生态品牌战略等六个战略阶段，海尔智家连续7年入选《财富》全球最受赞赏榜单，且是家电家居业欧亚唯一上榜的公司。蝉联17年全球大型家用电器品牌零售量第一；海尔智家连续7年上榜世界500强榜单。

• 作为全球第一家“A D H”三地上市企业，海尔智家先后收购重组日本三洋白电业务、通用电气家电业务（GEA）、新西兰家电品牌斐雪派克（FPA）、意大利Candy，在全球构建了研发、制造、营销三位一体的竞争力，深入全球200多个国家和地区，服务全球10亿 用户家庭，在全球设立了10 N创新生态体系、35个工业园、163个制造中心、126个营销中心和23万个销售网络，实现世界级品牌的布局与全球化运营。2025年，海尔智家全年实现营收3023.47亿元。

二、顶尖人才项目简介

1.LTDP-智领计划 – 复合型全球领军人才发展计划（Leading Talent Development Program）

• 项目定位：培养深刻理解海尔智家文化、精通智家业务、主动变革、通过卓越运营实现战略目标的中高层管理者

• 项目特色：海尔智家综合管培生项目，高管导师直接带教，聚焦全链路经营视角。

• 成长路径：通过“研-产-销”核心域轮岗历练，深入洞察业务，培养用户意识及产品意识，更有机会参与到全球性的挑战项目中；项目中匹配全球顶级商业课程，与世界紧密接轨，打破专业和认知的边界，让思维的广度进一步拓宽。成为研发、市场与供应链等核心域储备战略人才，点燃企业高质量发展新引擎。

2.GEDP- 全球工程师发展计划（Global Engineering Development Program）

• 项目定位：培养未来全球研发领军人才及创新领袖

• 项目特色：依托2016年海尔收购GE Appliances后传承的EEDP底蕴，GEDP在中、美、墨三地同步启动，打造具备深专业、能创新、国际化视野的研发工程师。

• 成长路径：依托GEDP专业前沿的课程体系，深入开展系统性学习，汲取知识的同时不断夯实理论根基，全方位、多维度地参与到实际研发业务场景中，积极投身于全球战略核心研发项目，融入国际前沿理念与创新思维。成为未来定制化、创新性的物联网研发领域卓越领袖。

3.MEDP-智造技术工程师发展项目（Manufacturing Engineer Development Program）

• 项目定位：海尔智能制造高端人才项目，5-8 年定向培养智造总工 ，匹配全球灯塔工厂战略

• 项目特色：实战培养，以课题全周期为主线，全流程视野 多岗位历练，快速补齐智造核心能力。资源顶配：四维导师链群 专家 / 高管 / 高校资源，全方位赋能加速成长。

• 成长路径：双通道晋升，技术纵深 经营管理双轨发展，三级大赛 PK 快速脱颖而出。成长超速，3 -5年达成行业5-10年成长高度，自研降本、前沿项目、国际奖项成果显著。

4.GMTP-海外市场领航者计划（Global Marketing Trainee Program）

• 项目定位：培养一批具有国际化视野、市场开拓能力和跨文化沟通能力的未来海外市场操盘手

• 项目特色：GMTP是海尔智家的国际化战略级人才储备项目，为海外业务拓展提供核心人才支持，引领海外业务持续增长。

• 成长路径：通过专属定制培养、导师带教、跨部门轮岗历练等，加速培养具有业务力、经营力、领导的海外年轻高潜力量，为公司在全球范围内的业务拓展提供有力的人才支持，打造未来具备前瞻性、变革性的全球市场引领人才。

5.DMAP-中国区数智市场精英计划（Domestic Market ACE Program）

• 项目定位：培养具备强使命感、商业思维、变革创新的市场先锋

• 项目特色：通过产销服全链路实战，打造未来擅长商业模式创新、市场全链路经营的市场领军人才。

• 成长路径：“多元实战，以战代训”：通过产销服全链路轮岗，掌握全流程框架；通过终端业务岗位 总部多元岗位实战，夯实市场业务能力、促进生意增长、推动变革创新。“高管带教，全程关注”：快速培养，加速发展，打造未来擅长商业模式创新、市场全链路经营的中国区市场领军人才。

三、面向人群

海内外硕士毕业生（国内院校以毕业证、港澳台和海外院校以学位证时间为准）

① 国内院校：2027届高校优秀毕业生

② 海外院校：2026年1月1日至2027年12月31日毕业的优秀留学生

四、岗位机会

校园项目	岗位大类	具体岗位	专业方向（优先不限）	工作地点
顶尖人才	GEDP	GEDP-机械工程师（结构设计/振动噪音）	机械工程、车辆工程、航空工程、力学、流体机械及工程等相关专业	青岛
		GEDP-热能工程师(制冷/暖通/燃烧)	工程热物理、热能工程、制冷及低温工程、化工过程机械、新能源等相关专业；
		GEDP-嵌入式软件开发工程师 GEDP-嵌入式硬件开发工程师	电气工程及其自动化、仪器科学与技术、电气工程、电子科学与技术、信息与通信工程、控制科学与工程等相关专业
	LTDP	智领生（管培生）	理工类：机械、电子、能动、控制等 IT类 ：人工智能、计算机、数据科学等 经管类：商业分析、供应链管理等	青岛
	MEDP	设备技术（机械自动化、电气自动化、机械设计） 算法工程师（工业大模型、视觉检测、具身智能、上位机开发、数字孪生与仿真）	机械类、自动化类、控制类、电气类、电子类、工程类、计算机技术类、人工智能类、机器人等相关专业优先	青岛
	GMTP	海外市场领航者计划	理工类、国际贸易、市场营销、工商管理类优先 能够将英语作为工作语言；掌握小语种为加分项	青岛、海外
	DMAP	中国区数智市场精英计划	市场营销、经济与贸易、工商管理、新闻传播、理工类专业优先	青岛、全国

五、福利待遇

1.薪酬政策

根据岗位要求和综合表现定薪，薪酬范围25-40w

PS：多元化的薪酬结构，伴随个人发展，除工资奖金等短期激励，还会有股票等长期激励

2.福利政策

①基础保障：五险一金（按工资基数缴纳；公积金公司按最高比例） 免费住宿/住房补贴（10个月）

②健康保障：免费体检/家庭保险优惠/爱心救助机制

③假期关怀：校园创客假期 海尔年假 带薪休假/国家年假/婚假、孕检假等

④年节福利：餐补/节日礼券/着装补贴/取暖补贴/年货等

3.城市政策（以青岛为例，满足条件的可享受以下政策）

①住房补贴：本科500/月，硕士800/月，博士1200/月，最高领取36个月

②一次性安家费：硕士10万元，博士15万元（不能与住房补贴重复申领）

六、人才甄选流程

简历投递→筛选简历→测评→面试甄选→发放Offer→签约

七、简历投递方式

1、PC端-海尔智家招聘官网：ma***net

2、移动端-微信公众号：【海尔智家招聘】-【加入智家】-【校园招聘】-【顶尖人才】

关于海尔智家2027校园招聘的更多信息，欢迎关注【海尔智家招聘】公众号进行了解。

如遇到任何问题，请联系电话：0532-88937609，海尔智家欢迎您的加入！

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企业简介
海尔智家（原青岛海尔）是海尔集团旗下上市公司之一，1984 年在中国青岛创立，海尔智家已成长为一个全球化的企业、 一个世界级的品牌。我们始终以用户体验为中心，踏准时代的节拍，历经名牌战略、多元化战略、国际化战略、全球化品牌战略、网络化战略和生态品牌战略等六个战略阶段，海尔智家连续 7 年入选《财富》全球最受赞赏榜单，且是家电家居业欧亚唯一上榜的公司。蝉联16年全球大型家用电器品牌零售量第一；海尔智家连续 7 年上榜世界 500 强榜单。 作为全球第一家“A D H”三地上市企业，海尔智家先后收购重组日本三洋白电业务、通用电气家电业务（GEA）、新西兰家电品牌斐雪派克（FPA）、意大利 Candy，在全球构建了研发、制造、营销三位一体的竞争力，深入全球 200 多个国家和地区，服务全球 10 亿 用户家庭，在全球设立了 10 N 创新生态体系、35 个工业园、163 个制造中心、126 个营销中心和 23 万个销售网络，实现世界级品牌的布局与全球化运营。2024 年，海尔智家全年实现营收 2459.81 亿元，同比增长 4.29%；实现归母净利润 187.41 亿元，同比增长 12.92%。