[上海]丹纳赫（上海）企业管理有限公司

职位：BIS Segment Marketing Specialist 市场专员
发布时间：2026-09-23
工作地点：上海
信息来源：前程无忧(51JOB)
职位类型：全职
职位描述
专业1:生物科学
专业2:生物技术
职能类别:市场/营销/拓展专员
Job Description:
职位描述：

1.Collect and analyze internal and external market, customer and competitive intelligence across BIS product lines (voice of customer, market and competition landscape, campaign performance data); consolidate findings into regular reports and actionable insights to support market segmentation, NPI launch and marketing decision-making.
收集并分析BIS产品线相关的内部及外部市场、客户及竞争情报（包括客户反馈、市场及竞争格局、营销活动绩效数据）；整理分析结果并形成定期报告及可执行洞察，支持市场细分、新产品导入（NPI）及市场决策。

2.Support the design and delivery of BIS integrated campaigns by integrating global and local content assets and orchestrating the online-and-offline channel matrix (official-site landing pages, WeChat/EDM, webinars and offline milestone events); work closely with global and local cross-function teams (product, sales, service and digital) and support day-to-day marketing operations.
支持BIS整合营销活动的设计与执行，整合全球及本地内容资源，并统筹线上线下渠道矩阵（官网落地页、微信公众号/EDM、线上研讨会及重要线下活动）；与全球及本地跨职能团队（产品、销售、服务及数字化团队）紧密合作，并支持日常市场运营工作。

3.Support the execution of digital marketing and e-commerce plans across BIS product lines and service offerings, driving online lead generation, conversion and repurchase across the digital funnel.
支持BIS产品线及服务业务相关的数字营销和电商计划执行，推动数字化营销漏斗中的客户线索获取、转化及复购。

4.Development plan: Year 1 focuses on marketing intelligence and campaign execution support to build BIS product, market and marketing-process fundamentals; Year 2 extends to co-owning a dedicated campaign or product line with measurable funnel KPIs, and taking greater ownership in campaign design and cross-function project coordination.
发展计划：第一年重点参与市场情报分析及营销活动执行支持，建立对BIS产品、市场及营销流程的基础认知；第二年逐步共同负责特定营销项目或产品线，以可量化的营销漏斗KPI为目标，并承担更多营销活动设计及跨职能项目协调职责。

Requirements:
职位需求：

1.Master's degree in Biological Sciences, Biotechnology, Biochemistry, Biochemical Engineering, or a related discipline (marketing-related background is a plus); understanding of biotechnology and biopharmaceutical manufacturing processes; expected graduation in 2027.
生物科学、生物技术、生物化学、生物工程或相关专业硕士学历（具备市场营销相关背景者优先）；了解生物技术及生物制药生产工艺流程；2027届毕业生。

2.Strong interest and aptitude in marketing analysis and integrated marketing, including market research and content marketing; passionate about creative ideas and able to quickly learn and apply new AI tools in daily marketing activities; experience in AI applications is a plus.
对市场分析及整合营销具有浓厚兴趣和潜力，包括市场调研及内容营销；富有创新思维，能够快速学习并将新兴AI工具应用于日常市场工作；具备AI应用经验者优先。

3.Ability to interface with both internal cross-functional teams and external customers as part of a solutions-based approach.
具备与内部跨职能团队及外部客户沟通协作的能力，能够基于解决方案导向开展工作。

4.Proficient in English and Chinese communication, with strong writing and presentation skills.
具备良好的中英文沟通能力，并拥有优秀的书面表达及演示汇报能力。

5.Self-motivated, detail-oriented, fast learner, and willing to travel.
具备较强的自驱力，注重细节，学习能力强，并能够接受出差安排。

6.Data-driven and analytical mindset; project management and marketing internship experience is a plus.
具备数据驱动思维和分析能力；有项目管理或市场营销相关实习经历者优先。 公司简要介绍：
公司名称:丹纳赫（上海）企业管理有限公司
公司类型:外资（欧美）
公司规模:5000-10000人
公司介绍:Cytiva 思拓凡是全球生命科学领域的领先企业，也是丹纳赫集团旗下的重要运营公司。公司致力于通过深厚的技术专长、广泛的产品组合和全球服务能力，支持科研机构和生物制药企业推进创新疗法，从早期药物发现、工艺开发，到规模化生产和最终交付，为客户提供贯穿研发与商业化全流程的产品、技术与服务。
Cytiva is a global life sciences leader and part of Danaher. Backed by deep technical expertise, proven experience, and a broad portfolio, Cytiva supports researchers and biopharma companies in advancing therapeutics at every stage, from discovery and process development to manufacturing and delivery.

目前，Cytiva 在全球约 41 个国家开展业务，拥有约 15,000 名员工、36 个生产基地和 23 个研发与创新中心，并拥有超过 60 年的生物制药供应行业经验。公司业务覆盖生物工艺、蛋白研究、实验室过滤、诊断与基因组学、细胞治疗、病毒载体、核酸药物、纳米药物，以及自动化、数字化、设备服务和生物制造整体解决方案。Cytiva 与 Pall Life Sciences 的业务已实现整合，进一步扩大了产品组合、专业能力和全球服务规模。公司是丹纳赫集团的一部分，并通过丹纳赫商业体系 DBS 持续推动创新、运营改善和客户价值创造。
Cytiva operates across approximately 41 countries, with around 15,000 associates, 36 manufacturing sites, and 23 R&D and innovation centers, supported by more than 60 years of experience in the biopharma supply industry. Its capabilities span bioprocessing, protein research, laboratory filtration, diagnostics and genomics, cell therapy, viral vectors, nucleic acids and nanomedicine, as well as automation, digital solutions, equipment services, and end-to-end biomanufacturing solutions. Now including the expertise, products, and services of Pall Life Sciences, Cytiva brings greater scale, global reach, and portfolio breadth to help customers advance the next generation of therapeutics